Adara Development Rebrand
Adara Development Rebrand
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Adara Development's objective is to work side-by-side with communities in remote areas of Nepal and Uganda, improving their lives through health, education and other community development projects. Formed in 1998, the Adara Group now provides services to more than 50,000 people, as well as countless more through knowledge sharing.
I have a strong relationship with The Adara Group & each year I have been designing their Operations Report, which is similar to an Annual Report.
I was privileged to be chosen to rebrand the Adara Group. I worked with the founder to create a new logo and branding that encompassed their work while striking the balance between the fun and the professional. Todd Sampson was once handed a business card with the new logo and really liked it, describing it as “strong”.
My process for this brief included assembling mood boards and from there developing three branding options. From this the client chose the option most closely aligned with their organisation and together we developed it into their current brand through many (many!) iterations.
The branding was then extended to the different Adara businesses.
I produced Brand Guidelines to inform any further marketing materials produced by myself or others.
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